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Don't take my advice

The truth is that I have no idea what is going to 'work' for you.

I don't.

How can I?


I don't know your business.

I don't know your niche.

I don't know your customer.

I don't know what you've already tried.

I don't know you.


What no one in marketing will admit is that we are all guessing. Yes, we make educated guesses, but at the end of the day, it's still a guess.


The only difference between the folks who figure it out and those that don't, is that the market winners consistently treat their marketing as a series of experiments.

They go about it with this mindset:


"Let's see what happens if..."


This is not what you see in the marketplace.


You see people selling proven frameworks, formulas, templates, courses etc...

Red flags should appear in your vision when the word 'proven' is used to sell you something.


The logical fallacy of this-worked-for-me-this-one-time therefore it will work for you is maddening and it's everywhere.


The 'do this to get more clients' crowd.


You want to be hanging out with the 'do this and let's see what happens' crowd.

I get it- a lot less satisfying.

But it's the truth.


What worked for them will probably not work for you.

Marketing that hits is an intricately aligned mechanism that can only exist within your unique ecosystem.


No one has it figured out.

There is no template you can slap on it.

I actually find this sobering. (hope you're not mad at me)


Sobering because there is no 'wrong' there is only something else to try.

This knowing also freed me from the ravenous consumption of advice I was partaking in.

Have a sit down with your biz.

What have you tried that hasn't worked?

What can you try next?

Keep going until the lightbulb goes off.

D

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